EDUCATION

University of Westminster | London, England Intended Master’s: Music Business Management

September 2023 – Present

University of Wisconsin-Madison | Madison, WI

August 2019 - May 2023

Bachelor of Arts Major: Strategic Communications 

GPA: 3.84/4.00     

MUSIC Industry, LIVE EVENT, AND JOURNALISM EXPERIENCE

Universal Music Publishing Group | Los Angeles, CA

A&R Scout

July 2023 – December 2023

• Arranged comprehensive pitch decks showcasing artists' music, social impact, and alignment with the company's values with a 75% artist follow-up rate, enhancing prospects for successful partnerships

• Utilized effective email and social media outreach strategies, practiced creative collaborations, and brainstormed studio sessions for the artists on roster and potential signings

AWAL/Sony Music Internship | Madison, WI   

In2une Campus Influencer

January 2020 – Present

• Integrate artists into campus life through radio, print, clubs, and other campus organizations

• Engage with AWAL’s artists through bimonthly Zoom calls to better create a rapport, leading to more intimate knowledge of their music, better-formulated marketing plans, and more exposure on college campuses

• Collect, sort, and analyze radio listenership data for AWAL’s artists on a weekly basis from Spinitron and NAAC charts

• Perform physical marketing, tour promotion, campus press, listening events, and unique music experiences

• Increase skills in A&R and PR/Publicity through specialized groups by practicing artist research, studying industry trends, and working directly under the respective AWAL departments

    

Box Office | Liquid Madison | Madison, WI    

September 2022 – Present

• Understand surroundings and all published venue information and be prepared to provide effective correct information about the event

• Use Patronscan to validate customer’s IDs, assist in box office ticket purchases, facilitate VIP table purchases, and validate pre-purchased tickets during busy live events

EMMIE Music Magazine | Madison, WI    

Music Journalist    

February 2021– Present

• Develop ideas with a team of writers and creatives for the Spring and Fall issues of the music magazine, including songs and albums chosen, creative direction, and staff pieces

• Integrate responsibilities from the AWAL Music internship by authoring song reviews for AWAL’s artists, such as the Casper Caan review and Baby Queen review, and composing independent interview pieces with artists like music producer and DJ LAKIM and singer/songwriter Lila Drew

Social Media and Marketing Director

September 2021 – May 2022

• Spearheaded EMMIE’s social media campaign for the release of the magazine, including weeks of building up excitement through promotional videos, reposting media from the featured artists, hinting at the secret theme through Instagram stories, formulating engaging captions, and interacting with EMMIE's followers, as well as other campus organizations

• Improved EMMIE’s Instagram analytics by increasing accounts reached by 1,865%, accounts engaged by 1,979%, and total followers by 3.6%